SEO Tips for Bloggers – Part 1
On-Page SEO tips for article writers.
There is so much information out there about SEO and article writing, why another? Probably because you haven’t found the right information yet. In this post I’ve put together some on-page Article Writing SEO tips for bloggers to get you started.
A little knowledge of Content writing, SEO, keywords, Google, and how it all comes together, will equip you to write good blog posts that will get ranked.
You may have started blogging thinking that you can simply write an article based around a keyword and you will get ranked on Google. Once upon a time that may have been the case. But once upon a time the Internet was filled with useless information.
SEO doesn’t work that way. In the modern world of the Internet, it’s no longer a game of words. It’s a game of content and quality.
The Intelligent Googler
Let me explain what I mean. The way we use Google to search for information on the Web is changing. Think about what you’ve searched for today and how many words your search term used. Was it one or two words? “Article writing” – No way, it was probably a sentence or question, more like “how do I write better articles for my blog”.
So as we have changed the way we use Google, so Google has adapted the way it supplies us with information.
Did you know there are trillions of web pages on billions of websites? Google, and other search engines of course, trawl these pages and rate them based on very complex algorithms.
Going back to my question about how you search, have you noticed that the results Google gives you are not always exactly word-for-word what you asked for. Why? Because the search engine interprets your search query based on many different things like synonymous words, spelling variations, your location, and so on.
The only time you really get a word-for-word search result, is when you “enclose you query in quotes, like this!”
So what does this mean for my articles and my blog? Well, it basically means that the quality of the content is much more important than the keywords you base it on.
That’s good news for us bloggers
Why? Because it no longer means your site has to have a ton of backlinks for it to rank highly. Backlinks are much less important now, even though you can still find people trying to sell you quality links or link juice. They may have a positive affect, but then again they may have a negative affect, so proceed with caution.
It also means that low quality sites stuffed with keywords are falling of the end of the search results fast. Making more room for quality content sites. Note that I didn’t say quality sites. Google doesn’t really care what your site looks like, so long as it has good information.
By the way, this is another reason why WordPress sites are so popular and growing, you don’t need a fancy website any more, and you don’t need HTML skills to create a top blog.
All about selling
You have to remember that Google, and the Internet for that matter, is run by advertising. Everywhere you go you are bombarded with ads and banners, adsense, infolinks, etc. So when you search for something and click on a result, Google want you to find what you are looking for. If you have to go to 5 or 6 different sites to get an answer, then you’re not a happy customer.
Think about it. When we search, we want the first result to be THE result. We don’t want to go trawling through garbage trying to find an answer to a question. That’s why Google is so keen to get rid of the rubbish and present the quality.
SEO still counts in article writing
So I finally get to the point of the article. I just want you to realize that it’s not all about the keywords. Now, I use a Keyword tool called Jaaxy, which gives me all sorts of data, and it helps me with crafting an article. I will pick a good keyword term, and use that and variations of that in my article.
But it’s a careful balancing act.
I have to let Google know what my article is about without using repetitive keywords. And I have to back that up with quality, in-depth, informative content that the reader will stick around for, and come back for.
On-page SEO is in my opinion the most important, and the easiest aspect to control in getting your page ranked. I have had success with only focusing on article content based around keywords. No backlinks, no paid traffic, no clever magic.
So I want you to bear all these things in mind when you go and write your next blog post.
- Keyword research is important, but remember that Google is going to choose your keywords, not you.
- Don’t focus on just one keyword, you need a light sprinkling of related keywords in your post. I use a keyword no more than 4 times in a post, but if it’s a long post you can use it more often.
- Your content must back up your keywords with good information that is naturally written, clearly readable and free from typos. Lay it out well using headings and paragraphs.
- Add relevant internal and external links using “anchor text”. That means you cant just use ‘click here’ anymore.
- The longer the post the better. Although I have had page 1 rankings with posts under 200 words, I would recommend to go for over 500 words at least.
- Remember to include keywords and variations in your images. This helps Google determine if they are relevant. Keywords in your images provide an SEO boost.
You may also want to read my other post about getting more website traffic. There are more SEO tips in that article. Above all, the more useful and full your article is, the more Google is going to rate it well. Don’t get so hung up on keywords that the natural flow of the article suffers.
Above all, remember you are crafting an article, not churning out junk. Anyone can re-write someone else’s stuff, but decide that’s not for you. You are going to create something good and worthwhile. Take these easy SEO tips and apply them to your blog and you will see results.
As always, I’m happy to hear your comments and answer your questions. Please feel free to leave a comment below.
To your success